It was suggested to us recently we should look at sponsoring The SodShow, on community radio station Dublin Cityfm. Familiar with the show and one of the presenters Peter Donegan, we thought the suggestion worthy of some serious consideration.
We had worked with Peter last year when we were trying to do some video work on our MossOff brand. We really liked him as a person, as a gardener his expertise is without question and when time allows we liked listening to the show.
Brian, (Greene) is the perfect co-presenter; witty, enthusiastic and a gardening novice. He seems to ask the right questions just as we, (listeners) think them!
We knew Brian and Peter are very particular about the shows ethics and values and would only partner with a brand that fitted with those of The SodShow. We felt our compostable brand, our enjoyment for all things natural and the passion we have for the environment would be a good fit with The SodShows.
Thankfully they agreed.
Because we should below is the release on the announcement.
It’s in the bag! GreenSax sponsors The Sod Show on Dublin City FM.
The SodShow, presented by award winning landscape gardener Peter Donegan and expert technician and award winning podcaster Brian Greene who doubles as the hapless gardening enthusiast is now sponsored by GreenSax, the compostable range of bags and liners.
Airing every Friday on Dublin Cityfm the shows aim is to open the world of gardening to the newest gardening enthusiast to those with the greenest of fingers.
One of the most popular podcast shows The SodShow regularly beats off international competition claiming the No.1 spot in the Outdoor category on iTunes as well as beating gardening shows on BBC Radio4, BBC Ulster and Sky Sports Supplement podcasts! Sponsorship for a special interest show is a huge boost for Dublin Cityfm and The SodShow. Presenters are voluntary, sharing their interest and passion in their subject across the airwaves without the support that goes with a commercial station . The GreenSax sponsorship reflects the growth in numbers following The SodShow live and on podcast and will allow the presenters explore further possibilities with the added leverage of funding.
“It was important to find the right partner, The SodShow is important to Dublin Cityfm as well as to myself and Brian we didn’t wish to work with a company or brand that was outside the shows values. GreenSax is the right mix, it is run by two Irish brothers, who are passionate about the environment, have an interest in all things natural and like Brian are gardening enthusiasts. From our (The SodShow) view point the fact that we were approached by GreenSax provides a small amount of affirmation that what we are trying to achieve is being achieved. We are a specialist programme, rising up the charts. In competition with our UK neighbours we appear to be wining and support from companies and brands like GreenSax can help continue this rise. Naturally it is also important for special interest radio of which we are proud to belong” said Peter Donegan, The SodShow Presenter.
The presenting mix of Brian and Peter seems to work really well. Brian’s enthusiasm leaps out from the radio with Peter playing the part of the elder lemon patiently explaining the basics and beyond.
With subject matter from bodhrain making, gardening for children to interviews with industry experts and gardening enthusiasts and the natural presenting ease from Peter and Brian it is little wonder The SodShow is as popular as it is.
“We are delighted to sponsor The SodShow. Our GreenSax compostable offerings and our passion for the environment reflect some of the values The SodShow has. Peter is an excellent advocate for (landscape) gardening, to get people into the garden, or simply to encourage people to take time out and enjoy what’s around them. While Brian asks all the right questions on behalf of those who dare to try. We’re fans – it was simply a question putting our name to our admiration!